{"id":15862,"date":"2026-08-07T08:08:38","date_gmt":"2026-08-07T06:08:38","guid":{"rendered":"https:\/\/www.orobicamix.com\/?p=15862"},"modified":"2026-09-07T12:46:37","modified_gmt":"2026-09-07T10:46:37","slug":"ube-trend-horeca","status":"publish","type":"post","link":"https:\/\/www.orobicamix.com\/en\/blog\/news\/ube-trend-horeca\/","title":{"rendered":"Ube: What It Is &#038; Why It\u2019s Trending in Ho.Re.Ca."},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-html us_custom_4d10e6b6 has_text_color\"><span><span><a href=\"https:\/\/www.orobicamix.com\/en\/home\/\">Home<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\" id=\"intro-post\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-5 wpb_column vc_column_container img-principale has_bg_color\"><div class=\"vc_column-inner us_custom_7d8dbd83\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_taxonomy style_simple color_link_inherit\"><a class=\"term-29 term-news\" href=\"https:\/\/www.orobicamix.com\/en\/blog\/news\/\">News<\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-7 wpb_column vc_column_container intro-principale has_bg_color\"><div class=\"vc_column-inner us_custom_51c9b269\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:80px\" id=\"xedd\"><style>@media(max-width:600px){ #xedd{height:20px!important}}<\/style><\/div><h1 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Ube: What It Is &amp; Why It\u2019s Trending in Ho.Re.Ca.<\/span><\/span><\/h1><div class=\"w-separator size_custom\" style=\"height:20px\" id=\"l18f\"><style>@media(max-width:600px){ #l18f{height:12px!important}}<\/style><\/div><div class=\"wpb_text_column us_custom_895fa0aa has_text_color\"><div class=\"wpb_wrapper\"><p>Adding ube to your beverage program means owning one of the most viral flavor trends of the moment.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\" id=\"h677\"><style>@media(max-width:600px){ #h677{height:12px!important}}<\/style><\/div><time class=\"w-post-elm post_date us_custom_0e0fca30 has_text_color entry-date published\" datetime=\"2026-08-07T08:08:38+02:00\" itemprop=\"datePublished\"><span class=\"w-post-elm-before\">Published <\/span>7 August 2026<\/time><div class=\"w-separator size_custom\" style=\"height:80px\" id=\"j9af\"><style>@media(max-width:600px){ #j9af{height:20px!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_d2199d32 height_small\" id=\"riga-contenuto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\" style=\"--additional-gap:30px;\"><div class=\"vc_col-sm-8 wpb_column vc_column_container col-contenuto has_text_color\"><div class=\"vc_column-inner us_custom_a210e160\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>From caf\u00e9s in Manila to global coffee chains, <b>ube<\/b> has become one of the most recognizable and shareable ingredients in the beverage world. Its vivid purple color and sweet, velvety taste have taken it from a niche Filipino specialty to a global phenomenon, with launches from Starbucks, Pret A Manger and Costa Coffee across UK and EU markets. <\/p>\n<p>For <b>caf\u00e9s, coffee shops, distributors and wholesalers<\/b> in the Ho.Re.Ca. channel, this is a clear opportunity: meeting fast-growing demand with a striking, versatile and high-margin proposition. To turn it into commercial results, though, you need a professional preparation that is stable, consistent in color and easy to serve.<\/p>\n<p>That is why <b>OrobicaMix<\/b> develops a professional <b>ube powder<\/b> for latte and specialty drinks: hot, cold and slush and supports Ho.Re.Ca. partners in developing scalable, export-ready <b>private label ube lines<\/b>. <\/p>\n<h2>What is ube? The purple yam behind the trend<\/h2>\n<p><b>Ube<\/b> is a variety of <b>purple yam<\/b> native to the Philippines, where it is known as \u201cpurple gold\u201d for its cultural and commercial value. Often confused with taro, ube has a naturally deep lilac flesh that comes from anthocyanins, the same antioxidants found in blueberries and purple cabbage. <\/p>\n<p>In terms of flavor, ube is <b>mild and naturally sweet<\/b>, with vanilla and nutty notes, and it is caffeine-free. It is this rare combination of striking color and versatile taste that makes it perfect for beverages: from hot ube latte to iced and blended versions, flavored cappuccinos and eye-catching specialty drinks. <\/p>\n<h2>The ube trend in the Ho.Re.Ca. channel<\/h2>\n<p>Ube\u2019s rise is not a flash in the pan. According to Tastewise, social conversations around ube are growing about <b>15% year-over-year<\/b>, while Instagram counts more than <b>760,000 #ube posts<\/b> and rising (data reported by Food Ingredients First, June 2026). <\/p>\n<p>The trend is driven mainly by foodservice: chains such as <b>Starbucks, Pret A Manger and Costa Coffee<\/b> have launched ube drinks across the UK and Europe, from macchiatos and lattes to iced versions. This fits a broader pattern identified by Innova Market Insights, where <b>60% of consumers<\/b> seek new experiences when choosing indulgent food &#038; beverage products, and launches with a \u201cnew experience\u201d claim have grown <b>45%<\/b>. <\/p>\n<p>For Ho.Re.Ca. operators, ube is not a seasonal curiosity but a <b>menu lever<\/b>: it differentiates the offer, attracts a young, social-driven audience and supports average ticket with a high-impact drink. <\/p>\n<h2>A real commercial opportunity: the ube \u201cwhite space\u201d<\/h2>\n<p>The most compelling figure for distributors and operators is the gap between demand and supply. According to Datassential, <b>25% of consumers<\/b> say they are interested in trying ube, but only <b>7% of operators<\/b> currently offer ube products, with a further <b>27% interested but not yet executing<\/b>. <\/p>\n<p>That opens an under-served market space: whoever offers a structured ube line first can capture real demand before the category gets crowded, just as happened with matcha and pistachio.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-progbar initial us_custom_c3ed37f9 style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;25%&quot;,&quot;value&quot;:&quot;25&quot;,&quot;finalValue&quot;:&quot;100&quot;}'><p class=\"w-progbar-title\" style=\"font-size:16px;\"><span class=\"w-progbar-title-text\">Consumers interested in trying ube<\/span><span class=\"w-progbar-title-count\">25%<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:var(--color-arancione-chiaro);\"><span class=\"w-progbar-bar-count\">25%<\/span><\/div><\/div><\/div><div class=\"w-progbar initial us_custom_c3ed37f9 style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;7%&quot;,&quot;value&quot;:&quot;7&quot;,&quot;finalValue&quot;:&quot;100&quot;}'><p class=\"w-progbar-title\" style=\"font-size:16px;\"><span class=\"w-progbar-title-text\">Ho.Re.Ca. operators already offering ube <\/span><span class=\"w-progbar-title-count\">7%<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:var(--color-arancione-chiaro);\"><span class=\"w-progbar-bar-count\">7%<\/span><\/div><\/div><\/div><div class=\"w-progbar initial us_custom_c3ed37f9 style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;15%&quot;,&quot;value&quot;:&quot;15&quot;,&quot;finalValue&quot;:&quot;100&quot;}'><p class=\"w-progbar-title\" style=\"font-size:16px;\"><span class=\"w-progbar-title-text\">Year-over-year growth in ube social conversations<\/span><span class=\"w-progbar-title-count\">15%<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:var(--color-arancione-chiaro);\"><span class=\"w-progbar-bar-count\">15%<\/span><\/div><\/div><\/div><div class=\"w-progbar initial us_custom_c3ed37f9 style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;45%&quot;,&quot;value&quot;:&quot;45&quot;,&quot;finalValue&quot;:&quot;100&quot;}'><p class=\"w-progbar-title\" style=\"font-size:16px;\"><span class=\"w-progbar-title-text\">Rise in F&amp;B launches with a \u201cnew experience\u201d claim<\/span><span class=\"w-progbar-title-count\">45%<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:var(--color-arancione-chiaro);\"><span class=\"w-progbar-bar-count\">45%<\/span><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\" id=\"hc3f\"><style>@media(max-width:600px){ #hc3f{height:12px!important}}<\/style><\/div><div class=\"wpb_text_column us_custom_63ae5d92 has_text_color\"><div class=\"wpb_wrapper\"><p>Percentages are illustrative and based on typical professional beverage distribution scenarios. Actual results may vary depending on operating conditions, market structure, and implementation methods.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:30px\" id=\"ze14\"><style>@media(max-width:600px){ #ze14{height:12px!important}}<\/style><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Why a quality ube drink needs the right powder<\/h2>\n<p>Behind the viral color lies a supply-chain challenge. Ube production is concentrated among smallholder farmers in the Philippines, with an <b>8\u201310 month crop cycle<\/b> and declining national output from over 15,000 metric tons in 2021 to around 12,500 in 2025. The result is a gap between international demand and authentic raw material: much of the \u201cube\u201d on shelves is actually Chinese or Vietnamese purple sweet potato, with less defined color and flavor.  <\/p>\n<p>For caf\u00e9s and distributors this means real risk: unstable color (purple in one batch, lavender in the next), inconsistent taste and variable yield in service. A professional <b>ube powder <\/b>is designed to overcome these limits, ensuring: <\/p>\n<ul>\n<li><b>uniform, vibrant color<\/b> in the cup and glass, batch after batch;<\/li>\n<li><b>a consistent flavor profile<\/b>, with the signature vanilla-nutty note;<\/li>\n<li><b>standardized yield and dosing<\/b>, easy for any operator to replicate;<\/li>\n<li><b>continuous availability<\/b>, independent of harvest seasonality.<\/li>\n<\/ul>\n<h2>One powder, three preparations<\/h2>\n<p>Versatility is a key strength of <b>OrobicaMix ube powder<\/b>: a single powder covers multiple consumption occasions across the day.<\/p>\n<ul>\n<li><b>Hot ube latte<\/b>: creamy and comforting, ideal for breakfast and breaks, and as a flavor base for cappuccino.<\/li>\n<li><b>Iced ube (blender)<\/b>: refreshing and eye-catching, perfect for to-go service in warmer months.<\/li>\n<li><b>Ube slush (granita machine)<\/b>: designed for high-rotation venues that want a frozen option always ready.<\/li>\n<\/ul>\n<p>All versions work with dairy or plant-based milk and can be customized with cream, toppings, chocolate or spices. <a href=\"https:\/\/www.orobicamix.com\/en\/specialty-latte\/ube\/\">Discover the ube latte preparation<\/a>.<\/p>\n<h2>Wholesale and private label ube for distributors<\/h2>\n<p>For distributors looking to differentiate their catalog, private label is the most effective way to own the trend under their own brand. We develop <a href=\"https:\/\/www.orobicamix.com\/en\/private-label-services\/\">powdered private label preparations<\/a> through a structured process: <\/p>\n<ol>\n<li> <b>Positioning and range structure<\/b><br \/>\nAnalysis of channel, target and price point to define range breadth and formats aligned with margin goals.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li> <b>Formulation and application testing<\/b><br \/>\nBalancing color, flavor and yield, validated on professional machines to ensure color stability, creaminess and batch-to-batch consistency: hot, cold and slush.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li> <b>Industrialization and packaging<\/b><br \/>\nDefining formats, export-compliant labeling and volume planning, with continuity of supply across the whole distribution program.<\/li>\n<\/ol>\n<p>The result is an exclusive, reliable, export-ready ube line that differentiates your offer and protects margin.<\/p>\n<h2>Packaging and formats for every distribution model<\/h2>\n<p>As with any professional preparation, format affects logistics, shelf-life and yield. That is why we pair recipe development with packaging aligned to different distribution models: <\/p>\n<ul>\n<li><b>tins<\/b>, practical for operators, preserving the powder and simplifying daily dosing;<\/li>\n<li><b>single-serve sachets<\/b> for standardized preparation across multiple locations;<\/li>\n<li><b>multi-serve bags and bulk formats<\/b> for slush machines, large-scale distribution or repackaging.<\/li>\n<\/ul>\n<h2>A competitive advantage for Ho.Re.Ca. distribution with OrobicaMix <\/h2>\n<p>Adding ube is not just a range extension, it is a positioning choice: owning a global trend with a structured proposition that supports rotation, margin and differentiation.<\/p>\n<p>In a context where the technical side, color, flavor, yield matters as much as the commercial one, we produce professional Made-in-Italy powdered preparations with application testing and a production structure ready to support B2B and export programs. Ube is part of our <a href=\"https:\/\/www.orobicamix.com\/en\/specialty-latte\/\">Specialty Latte<\/a> range, which also includes Matcha, Chai, Pumpkin Spice, Pistachio and other on-trend beverage mixes for professional service.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container col-box\"><div class=\"vc_column-inner us_custom_32883a0d\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_7b3e33d3 has_text_color via_flex valign_top type_default stacking_default\" id=\"products\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_315ed226\"><div class=\"wpb_wrapper\"><h3 class=\"w-text us_custom_783fdf35\"><span class=\"w-text-h\"><span class=\"w-text-value\">Why choose OrobicaMix<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_f73f4019\"><div class=\"wpb_wrapper\"><ul>\n<li><strong>Versatile Made-in-Italy ube powder<\/strong>: one product for hot ube latte, blended iced ube and slush-machine versions.<\/li>\n<li><strong>Suitable for every need<\/strong>: available in a 100% plant-based, vegan and gluten-free version, with dairy or plant-based milk.<\/li>\n<li><strong>End-to-end private label<\/strong>: custom recipe, packaging and labeling compliant for domestic and export markets.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_11\" href=\"https:\/\/www.orobicamix.com\/en\/specialty-latte\/ube\/\"><span class=\"w-btn-label\">Go straight to products<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"g-cols wpb_row us_custom_a60d49fa has_text_color via_flex valign_top type_default stacking_default\" id=\"form-post\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_7a751a8a type_sticky\"><div class=\"wpb_wrapper\" style=\"top:140px\"><p class=\"w-text us_custom_b384e41d\"><span class=\"w-text-h\"><span class=\"w-text-value\">Progetto Private label?<\/span><\/span><\/p><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Our team is ready to support you.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-7 wpb_column vc_column_container intro-principale has_bg_color\"><div class=\"vc_column-inner us_custom_eebdecdc\"><div class=\"wpb_wrapper\"><p class=\"w-text us_custom_2e491908 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Ready range and custom ube development<\/span><\/span><\/p><div class=\"wpb_text_column us_custom_267c2f59 has_text_color\"><div class=\"wpb_wrapper\"><p>If you want to <strong>expand your assortment with ube<\/strong> or <strong>develop a private label ube line<\/strong>, contact us: together we will define a project aligned with your distribution network and commercial goals.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:20px\" id=\"g717\"><style>@media(max-width:600px){ #g717{height:12px!important}}<\/style><\/div><div class=\"wpb_text_column us_custom_f54fed96 has_text_color\"><div class=\"wpb_wrapper\"><p>Reliability. Flexibility. Growth.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:20px\" id=\"o8df\"><style>@media(max-width:600px){ #o8df{height:12px!important}}<\/style><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 cta-tracciata\" href=\"https:\/\/www.orobicamix.com\/en\/request-quote\/\"><span class=\"w-btn-label\">Request a quote<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-5 wpb_column vc_column_container img-principale has_bg_color\"><div class=\"vc_column-inner us_custom_cd29f38b\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ube, the purple yam turned beverage trend: B2B opportunity and private label ube powder for caf\u00e9s and distributors.<\/p>\n","protected":false},"author":2,"featured_media":15866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-15862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ube: what it is and why it&#039;s trending in Ho.Re.Ca.<\/title>\n<meta name=\"description\" content=\"What is ube and why is it the beverage trend for Ho.Re.Ca.? 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