Custom Private Label Packaging for Italian HoReCa Distributor

In the Italian HoReCa market, differentiation increasingly comes through the visual identity of the product. A distributor active in the professional channel decides to make a step up: stop selling products under the manufacturer’s brand and move to a fully customised range with 100% own-brand packaging.

The brief to OrobicaMix is clear: develop powder drink private label coffee roaster blends and soluble beverages carrying their logo, colours and identity across every format in the catalogue. All while maintaining the flexibility needed to cover different products — single-dose sachets, bar formats, vending packs — without multiplying packaging production costs.

The complexity of the project emerges immediately on one specific point: producing a custom reel for every single product type and format would have made the project economically unsustainable.

A distributor with ten catalogue references cannot afford ten different reels, each with its own minimum order, print cost and separate stock. A single solution is needed, capable of adapting to all products without losing visual consistency. At the same time, the distributor needs to manage purchases in a planned way, avoiding stock-outs that would block production and deliveries to end clients.

OrobicaMix developed a project approach that solves the problem at its root. Instead of producing dedicated reels for each format, the team worked with the packaging manufacturer to identify the most suitable material and define an inline printing system with a vertical logo, a solution that allows the same pack to be adapted to different products and formats while maintaining full brand consistency.

The process included the production of physical mock-ups to validate the final appearance before going into production, reducing the risk of costly errors. To complete the service, OrobicaMix also managed packaging storage, relieving the distributor of warehouse management and stock rotation.

The project delivered measurable results across multiple fronts. The distributor’s brand quality perception increased significantly among end clients, with a direct effect on loyalty.

The purchase planning agreed with OrobicaMix eliminated stock-outs, making the supply chain more predictable and stable. Logistics costs were reduced thanks to centralised packaging management. The most significant result is commercial: the distributor recorded a +50% annual revenue increase, directly attributable to the positioning of the own-brand range in the HoReCa channel.